Description
The Typology brand, founded in Paris by Ning Li in 2019, revolutionizes beauty with simple, transparent products focused on the essentials.
Their minimalist approach, inspired by skin science, prioritizes high-quality ingredients, offering an authentic skincare experience. The brand, born of 100% digital, takes a holistic approach by eliminating superfluous ingredients, embodying an environmental ethic with no animal testing. Typology offers a comprehensive range of targeted skincare products, contributing to its success in the modern beauty world.
Key Values:
✔ Minimalism
✔ Safety
✔ Naturality
✔ Transparency
Typology’s hotel line mirrors the brand’s commitment to timeless, understated luxury. The minimalist design, clean formulations, and eco-responsible packaging come together to create a refined guest experience rooted in purpose and purity.
Each product is enriched with panthenol (vitamin B5) for hydration and camellia extract for nourishment. The body lotion features shea butter, enhancing the formula with deep conditioning benefits, perfectly aligned with Typology’s values of simplicity and quality.
All products are dermatologically tested and certified vegan, GMO-free, gluten-free, sulfate-free, PEG-free, mineral oil-free, silicone-free, phenoxyethanol-free, and polyquaternium-free. Certification by BIORIUS further attests to the integrity of each formulation.
With up to 98% ingredients of natural origin, Typology’s hospitality collection is designed for modern travelers seeking clean beauty with a conscience.
The fragrance opens with fresh notes of orange, mandarin, and green leaf, followed by delicate floral layers of jasmine petal and mandarin blossom. A warm base of hô wood, musk, and a hint of vanilla brings depth and softness.
Available in the below sustainable formats:
– Ecofill (300ml): Patented refill system using just 8g of plastic per pouch. Eliminates contamination risk and improves efficiency with a 30-second change, without compromising design aesthetic. Bottle is available in aluminium.
– Ghost (300ml): Minimal, discreet dispenser format made from recycled plastic, designed to create a ‘floating’ visual effect on the wall.
– Recycled Plastic Bottles (45ml): Clean, minimalist bottles made from recycled plastic with matching caps. Ideal for daily use in showers.
– Aluminum Tube (30ml): Lotion is available in this sleek and recyclable aluminium tube, ideal for premium rooms and eco-conscious properties to complement the Ecofill or Ghost large format bottles.
– Soap (20g): Vegetable-based soap presented in an FSC-certified cardboard box.
