Special Events

What sets the stage for a great event? Considering every detail? Yes, for starters. Using a fresh concept to unify every element from beginning to end? Absolutely. But the very best events go one big step further: they tell a story across every touchpoint—a story about the property, purpose, occasion. A story that ultimately becomes one’s own, whether as an honoree or attendee. As brand builders for events, we are storytellers who bring meaning and emotion to milestone moments. Every event is distinctive, every story is personal, and every experience is unique.

  • Event Concept Development, Branding and Creative Direction
  • Custom Invitations (digital and print)
  • Event Accessories (menus, programs, etc.)
  • Signature On-Property Events
  • Milestone Anniversary Celebrations
  • Annual Meetings and Corporate Retreats
  • Conferences and Awards Celebrations


Marc Friedland’s “Special Events” collection is a symphony of creativity and storytelling, designed to transform ordinary events into extraordinary experiences. Recognizing that the essence of a great event lies in its ability to narrate a compelling story, this collection brings a property’s character, purpose, and occasion to life in a way that resonates deeply with both honorees and attendees.

In crafting these special events, every detail is considered with the utmost care. Our team begins with Event Concept Development, delving into the heart of what makes each property unique. We then weave this uniqueness through every element of the event, from the ambiance to the activities, ensuring a cohesive and engaging experience.

The creative journey continues with Branding and Creative Direction, where Marc Friedland’s expertise as a brand builder for events shines. This approach ensures that each event is not just a gathering but a narrative that captivates and enthralls, leaving a lasting impact on all who attend.

Our Custom Invitations, available in both digital and print formats, are the first chapter of this story, setting the tone for what’s to unfold. These invitations are crafted to intrigue and excite, serving as a prelude to the event’s theme and atmosphere.

The collection extends to include meticulously designed Event Accessories such as menus and programs, each a piece of the story, contributing to the overall narrative arc. These elements are not just functional but integral to the storytelling, enhancing the immersive experience.

Special events like Signature On-Property Events, Milestone Anniversary Celebrations, Annual Meetings, Corporate Retreats, Conferences, and Awards Celebrations are transformed into memorable landmarks under Marc Friedland’s direction. Each event is tailored to reflect the individuality of the occasion and the people it celebrates, ensuring that every story told is personal and every experience, unique.

With Marc Friedland’s “Special Events” collection, you’re not just planning an event; you’re scripting a memorable saga of moments and emotions, woven seamlessly into the tapestry of your property’s legacy.