Description
FRAGONARD, AN ICON OF FRENCH PERFUMERY
Fragonard is a renowned brand in the world of perfumery and beauty products, founded in 1926 in Grasse, France, a region famous for its perfume tradition. Shortly before the First World War, Eugène Fuchs, an entrepreneur at heart who had already been won over by the magic of perfume, decided to set up his own company based on a completely new concept: direct sales of perfumed products, accompanied by a visit to the factory, which proved a great success with tourists who came to discover the charms of the Riviera. Today, the company is still run by his great-granddaughters: Anne, Agnès and Françoise Costa. High-quality products, with artistic packaging inspired by Provence and tinted with exoticism, seduce fragrance lovers the world over. The brand is also involved in the promotion of art and culture, reinforcing its appeal to perfume and art lovers.
In nine decades, Fragonard has evolved from a simple factory into a world of 3 factories, 6 museums and 24 boutiques.
The Fragonard VRAI line is inspired by the freshness of the Mediterranean. A clean, elegant design and sensory-rich formulation offer guests a refined, authentic hospitality experience. The fragrance is both invigorating and soft, sunlit and fresh, with notes that reflect the spirit of the Côte d’Azur.
Fragonard VRAI eco-designed hospitality products are part of Groupe GM’s Care About Earth program.
www.care-about-earth.com
The product formulas have been dermatologically tested and are:
– vegan
– GMO-free
– gluten-free
– colorant-free
– paraben-free
– silicone-free
– SLS-free
– phenoxyethanol-free
– certified by BIORIUS
– contain up to 98% ingredients of natural origin
This fragrance is a refreshing symphony where bergamot, verbena and lime in the top notes bring sparkling vitality. Basil, cardamom and thyme add a touch of spice and liveliness, while jasmine, iris and moss create a soft, elegant base. Together, this olfactory composition evokes a hymn to freshness, perfect for those seeking an invigorating, sophisticated fragrance.
Available in the following sustainable formats:
– Ecofill (300ml): Patented refill system using just 8g of plastic per pouch. Eliminates contamination risk and streamlines housekeeping with a 30-second pouch change. Available in sleek aluminum free standing, or wall-mounted dispensers.
– Ghost (400ml): Sleek, wall-mounted bottle made from 100% plant-based plastic, designed for minimal visual impact and maximum functionality.
– Plant-Based Tubes (30ml): Lightweight tubes with recycled plastic caps. Ideal for high-end suites and short-stay formats.
– Soap (20g): Engraved vegetable-based soap in FSC-certified cardboard packaging. RSPO certified for sustainable sourcing.
