Description
The Cocktail Storytelling & Menu Buildout package is designed for properties looking to create or refine a beverage experience that’s as compelling as it is consistent. Led by Bastien Gardrat, Global Spirits Ambassador for Forbes Travel Guide, this consulting engagement blends menu strategy with luxury narrative design, highlighting ingredients, regional identity, and visual impact.
From naming conventions and tasting balance to storytelling, pacing, and category structure, this service is ideal for hotels launching a new concept or reimagining an existing menu. Every recommendation is rooted in guest engagement, service flow, and Forbes Travel Guide presentation standards.
This offering includes:
- Cocktail menu concept development
- Category strategy (high ABV / low ABV / NA / wellness)
- Naming and storytelling guidance for hero cocktails
- Seasonal and local ingredient integration
- Garnish, glassware, and presentation recommendations
- Optional visual consultation for menu layout and styling
Designed for:
- Hotels and resorts launching new F&B concepts
- Properties refreshing their seasonal or flagship bar menus
- Teams seeking stronger brand alignment in beverage offerings
- Groups aiming for visually consistent, guest-forward cocktails
Delivery Format:
- Remote or in-person consultation depending on scope
- Includes pre-engagement call to align on property goals
- Visual mockups or references provided if needed
Availability: Global
Team Size: Flexible; recommended for F&B directors and beverage development teams
