We ate bento boxes and laughed about how absurd it is that anxiety over a dying phone could send you back to your room and make you miss a sunset. Why should anyone be pulled out of a moment just because their battery is running low? Why would anyone carry a clunky brick and cord dangling from their pocket? With so much beauty in the world, there had to be a better way — something effortless, something whose very form could surprise and delight. Can technology have a soul? It can. And now it does.

Technology charges your phone. Beauty charges your soul.

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A lifestyle of ease Luxury is life without friction. Simple, elegant, effortless. Design-led innovation Technology that feels like magic. Effortless in use, striking in form. Soulful craftsmanship Created with intention and built to last. Objects made to live with.
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