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Discover Verified Excellence with Astria™


Astria™ is a boutique platform dedicated to connecting luxury hospitality operators with a carefully curated selection of premium suppliers. We bring together exceptional brands and innovative products, creating a space where top-tier hotels can discover trusted partners. Our mission is to ensure every connection is an opportunity for excellence by verifying each supplier meets the highest standards of quality and service.


Our Selection Process for Astria

We are committed to excellence, connecting hotels with only the most reliable and exceptional vendors. Our thorough selection process emphasizes quality, luxury, and dependability.

  1. Quality Excellence
    • Ensuring a luxurious and dependable experience.
    • Sample review at verifiable locations against FTG standards.
  2. Luxury Packaging: Professional, guest-facing presentation.
    • Samples sent for a ratings office review.
  3. Polished Brand Materials: High-quality marketing, sales, and product collateral.
    • Submission of samples and links for ratings office review.
  4. Online Distinction: Aligning online presence with FTG values.
    • Independent research on review and reputation sites.
  5. Impactful Backstory: Positive history and ethical practices.
    • Independent research and inquiry with luxury client references.
  6. Financial Integrity: Reviewing financial, HR, and operational integrity.
    • Independent research, inquiries, and financial reports.
  7. Global Credibility: Assessing distribution, scalability, and credibility.
    • Gathering information on market presence and client references.
  8. Eco-Conscious Commitment: Assessing ESG commitments and sustainability.
    • Inquiry into sustainability initiatives and alignment.
  9. Professional Leadership: Evaluating leadership, service culture, and communications.
    • Assessing professionalism, timeliness, and conduct of key contacts.
  10. Verified Client Referrals: Prioritizing brands referred by luxury hotels within our network.
    • Evaluation based on referrals from existing, trusted partners to identify new brands that align with our standards of luxury and excellence.

At Astria™, we believe excellence is the standard, not just a goal. Discover the finest luxury goods and services for your property by connecting with verified suppliers through a process that prioritizes quality and reliability, eliminating the guesswork.

Experience the best in luxury for your property, partnering with trusted suppliers who meet our rigorous standards.

If you’re a supplier interested in joining our mission to elevate excellence in the hospitality industry, please complete our candidate form.