Our Vision

To establish Oshibori as a global standard of luxury hospitality codes, adopted by the world’s most prestigious brands and institutions.

Our Promise

A high-quality, cosmetic-grade product,
Made in France,
For hands and face,
Meeting the highest standards of safety, and elegance.

The Oshibori Concept Experience

An oshibori is more than a towel.
It is a refreshing, delicately scented welcome ritual, created for companies that understand that true luxury lies in attention to detail.

From luxury hotels and fine dining restaurants to spas, private aviation and premium transport, Oshibori Concept enhances the first impression and transforms a simple welcome into a memorable sensory experience.

Flexible Use, Seamless Integration

Oshibori can be enjoyed hot, cold, or at room temperature, adapting effortlessly to every moment of service.
Our towels can be gently heated in their packaging using a microwave, hot caby oven, or refreshed by placing them in the refrigerator prior to use.

Wherever excellence in service is expected, Oshibori becomes a signature gesture.

CUSTOMIZATION:
Want to personalize your Oshibori with your company’s image?
Discover our 2 personalization options!

SEMI-CUSTOMIZATION (MOQ 50 Oshibori)
Customize your Oshibori with your logo/text.
From 50 Oshibori only!

FULL CUSTOMIZATION (MOQ 18 000 Oshibori)
Personalize the entire packaging with your logo / text / color…
Choose from our signature scents: White Tea, Green Tea, Orange Blossom, or without scent.

From 18,000 Oshibori (15 grams, 10 grams).
From 30,000 Oshibori (6 grams).

The post Oshibori Concept™ first appeared on Astria.

Complementing the towels, SFERRA bathrobes are crafted for comfort and elegance. Whether in classic terry or lightweight waffle weave, each robe is designed to envelop guests in warmth and relaxation. Thoughtful features such as shawl collars, deep pockets, and adjustable belts ensure a tailored fit and luxurious feel.

Our slippers offer a cozy finishing touch, ideal for spa, fitness, or in-room use. Made with soft, breathable materials and non-slip soles, they combine comfort with practicality, enhancing the overall guest experience.

To complete the poolside ambiance, our chaise lounge terry covers are tailored for a perfect fit and easy maintenance. These covers protect lounge chairs while providing a soft, inviting surface for guests to unwind.

SFERRA’s hospitality textiles are not only luxurious but also built for performance. Each item is designed to meet the rigorous demands of high-traffic environments while maintaining the elegance and comfort that define the SFERRA brand. With timeless design and exceptional craftsmanship, our Spa, Pool, and Fitness collection ensures your property delivers a memorable and indulgent guest experience.

The post Spa, Pool and Fitness Towels & Accessories first appeared on Astria.

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Each towel is woven from 100% natural cotton, free of synthetic blends. Through our exclusive Seamless Technology, every towel and service textile is produced without seams or stitched edges, ensuring a perfectly clean finish and remarkable durability.

Trusted by world-class hotels, Michelin-starred restaurants, and premium airlines, Roll Drap textiles embody the European tradition of understated luxury—meticulous, functional, and endlessly refined.

Key Features

100 % Natural Cotton – Pure, soft, and breathable.

Patented Seamless Design – No hems. No fraying. Just smooth precision.

Professional-Grade Quality – Designed for high-performance hospitality use.

Sustainable & Certified – Produced under GOTS, BCI, OEKO-TEX, and GRS standards.

European Craftsmanship – Made in Spain with over 100 years of textile expertise.

Multi-Purpose Elegance – Ideal for fine dining, luxury retail, yachts, or modern homes.

The post Roll Drap Towels first appeared on Astria.

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These generously sized towels are not just practical amenities; they are an integral part of the guest experience, inviting them to lounge in style and comfort. Whether poolside or at the beach, these towels add a layer of sophistication to your hotel’s outdoor spaces, enhancing the overall ambiance.

Featuring the iconic Frette style, each towel is adorned with chic contrast borders, a subtle yet striking design that resonates with the elegance of your establishment. These towels do more than dry; they showcase your commitment to providing premium experiences, aligning with the expectations of guests at luxury hotels.

Elevate your hotel’s outdoor offerings with Frette’s Beach & Pool Towel Collection. Providing these plush, stylish towels ensures that every moment your guests spend by the water is enveloped in luxury, reflecting the high standards of your property.

The post Beach & Pool Towel Collection first appeared on Astria.